The Digital Marketing Director is responsible for creating, managing and using digital platforms to deliver FGA’s policy content and messages to prospective and current members of our key audiences. The director will track how we engage with the audiences, ensure all platforms are linked and used appropriately, keep audience lists up-to-date and segmented as needed, and analyze results to improve our strategies. They will educate the rest of FGA’s team about audience insights and the best practices for impact.
The ideal candidate has 5-7 years of relevant experience and a track record of successfully connecting key audiences with relevant content. They view complex streams of data as an exciting challenge rather than a confusing obstacle. They take initiative to create solutions and enjoy linking the right target to the right content and watching the results roll in. They have demonstrated an ability to partner with peers to accomplish big goals that they couldn’t have done on their own.
The successful candidate will also have a track record of managing a team well, as they will oversee a growing team of staff and outside agencies. However, this role will also require a lot of hands-on work, not just managing a team.
CULTURE AND FIT
Success at FGA depends not only on a person’s skills, but also on their ability to fit the culture of FGA. If you answer “yes” to all the following questions, then you may be a fit for the team if your skill sets match the requirements below. The vast majority of those who don’t get hired or don’t last at FGA are due to a lack of fit with these values, so they really matter. Be prepared to have very candid conversations about them in our interview process. [Read more…]