The Marketing Director is responsible for managing the marketing team and executing the strategy to market FGA’s mission to policymakers and donors. The marketing team amplifies FGA messaging and content in the media, on social media platforms, email marketing platforms, in ad campaigns, and on our website, among other avenues. The Director will seek new opportunities to engage in the marketplace with our issues, create strategies to reach prospective future partners, and keep our current audience well-informed and inspired about FGA’s success.
The ideal candidate has deep knowledge of how best to use media and digital marketing platforms to place relevant content in front of policymakers via direct marketing and through traditional and alternative media. Timeliness and familiarity with the news cycle plays a large part in this role, and the best candidate will be experienced at creating media narratives that are timely and attractive to producers. He or she will also ideally be experienced at managing a team of marketing professionals to execute marketing plans, including finding vendors and resources to provide new capacities. The ability to work as part of a larger team will also be key. FGA is not a place for “Lone Rangers”, but for those who are excited about working hand in hand every day with government affairs, policy, and production professionals to create a really big impact.
The manager will report to the Vice President of Communications and will manage a team of three experienced specialists of varied backgrounds, as well as several marketing vendors.
Culture and Fit
Success at FGA depends not only on a person’s skills, but also on their ability to fit the culture of FGA. We describe our culture with five Core Values:
- Candid to Solve—being willing to have tough conversations in order to solve issues or build trust
- Grow or Die—we don’t have a neutral gear; we must consistently challenge ourselves and each other to grow in our talents and skills
- Politically Savvy—policy doesn’t change in a vacuum, but in a political reality that we must understand and account for
- Partnership-Oriented—internal and external relationships are not transactional. That starts with our team members and the perspective that we need the rest of the team to succeed in order to win personally
- Bought in to Win—we’re at FGA because we want to change policy. No one is counting hours or widgets, we are here to get results, and sometimes that will require going the extra mile or doing a job that isn’t technically ours
It might help to think about the following list of questions. If you answer “yes” to all of them, you may be a fit for the team if your skill sets match the requirements below. The vast majority of those who don’t get hired or don’t last at FGA are due to a lack of fit with these values. Be prepared to have very candid conversations about them in our interview process.
- Do you wholeheartedly agree with the policies that we advocate (see thefga.org for a full description) and the underlying principles that people’s lives are made better through work, not government welfare, and that a free market creates greater freedom and equality than any command-and-control government system?
- Do you agree that embracing the realities of politics is necessary to have success in changing public policy?
- Do you tend to be the one who initiates conversations with colleagues, rather than waiting for them to come to you?
- Are you comfortable creating your own structure for work, such as setting work hours, your own priorities, and creating clarity and a workplan from a broad goal?
- Does it motivate you to think about working with a team of world-class professionals who are held to a very high standard of achieving results?
- Do you seize opportunities to try new things or improve a skill that’s relevant to your company or role?
- Are you able to build meaningful relationships (creating trust) with people you only see face-to-face a few times a year?
- Do you tend to lead teams by creating clarity about goals and progress, rather than proscribing the steps they need to take?
- Are you aware of your strengths and weaknesses, and do you have a practice of getting help from others to mitigate your weaknesses?
- Does it bother you if others take most of the credit for the work you do?
Roles and Responsibilities
The Marketing Director will have four primary roles: 1) leadership and management; 2) oversee FGA’s marketing strategy; 3) oversee FGA’s media operation; and 4) create and oversee the execution of research marketing plans.
These roles break down into a number of responsibilities. Some of the key responsibilities are:
Leadership, Management and Accountability
- Hiring employees and contractors
- Contractor management
- Goal setting
Oversee FGA’s Marketing Strategy
- Ensure that FGA’s distribution channels are working together to promote our reforms
- Clearly identify FGA’s target markets
- Create and execute strategies to get FGA collateral and research into the hands of those target markets
- Grow FGA’s media reach and continually improve media placement and strategy
- Create media strategies focused on supporting our solutions and allies
- Minimum of 3-5 years’ experience in related field
- Bachelor’s degree or commensurate additional work experience
- Leadership and/or management experience strongly preferred
- Experience in marketing public policy (political campaign experience also a plus)
- Aggressive marketer able to quickly master FGA’s agenda and messaging
- Humility and a disposition that is focused on mission and outcome, not personal recognition
- A track record of demonstrating FGA’s Core Values (described above)
- Ability to travel regularly, (average of two times per month in non-pandemic circumstances)
Timing, Location and Compensation
FGA is seeking to fill this position as soon as possible. Location is flexible. While FGA’s headquarters are in Naples, FL, nearly all of FGA’s staff work remotely. It is important to note that most of our staff currently live in the Central or Eastern time zones. Candidates in another area may face more lengthy travel requirements. FGA offers a competitive salary and benefits package, including a retirement program, a health benefit, and a generous paid leave plan.
How to Apply
Qualified candidates should submit the following application materials in one PDF:
- Cover letter which does not rely on stock language and specifically answers:
- your specific and personal interest in FGA’s mission and work,
- how your experience has set you to excel in this role based on the job description
- your salary requirements
Applications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/
Questions can be directed to Katy Gambella, Network Engagement Manager at Talent Market, who is assisting with the search: [email protected].
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.
Talent Market is a nonprofit entity dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide free consulting and recruiting services to free-market think tanks, policy organizations, research centers, and capacity-building institutions dedicated to advancing the principles of limited government and free enterprise.