About Parents Defending Education:
Parents Defending Education is a national grassroots organization working to reclaim our schools from activists imposing harmful agendas. Through network and coalition building, investigative reporting, litigation, and engagement on local, state, and national policies, we are fighting indoctrination in the classroom — and promoting the restoration of a healthy, non-political education for our kids.
PDE receives tips from around the country, investigating leads and filing Freedom of Information Act requests to connect the dots; files complaints with the Department of Education; and, when necessary, files lawsuits to hold schools accountable for violating students’ civil rights.
About the Digital Communications Manager Opening:
Parents Defending Education is seeking a Digital Communications Manager who will be responsible for developing, executing, and optimizing our digital communications strategy to increase our visibility, engage our audience, and amplify our impact. This role requires an innovative storyteller with experience in digital marketing, social media, email marketing, content creation, and project management who can convey our mission and values effectively across digital channels.
The Digital Communications Manager will report to the Director of Strategic Initiatives. This position can be based virtually anywhere in the United States.
Responsibilities:
- Digital Strategy Development: Collaborate with the Director of Outreach and the Director of K-12 Programs to develop and implement a comprehensive digital communications strategy that aligns with organizational goals and enhances brand presence and audience engagement.
- Social Media Management: Manage and grow our social media presence across platforms (Facebook, X, Instagram, LinkedIn, and YouTube) by creating compelling content, engaging with followers, and staying current on trends to optimize performance.
- Content Creation & Management: Produce and edit high-quality content, including social media updates, long and short-form videos, infographics, and website copy, to communicate our mission to the organization’s different stakeholders.
- Email Marketing: Coordinate with our Email Marketing Vendor to ensure the execution of email marketing campaigns, newsletters, and donor communications, using segmentation and personalization to increase engagement and donations.
- Website Management: Oversee website content updates, functionality, and SEO optimization. Collaborate with our Website Support Vendor for advanced support as needed.
- Analytics & Reporting: Track and analyze digital engagement metrics using tools like Google Analytics, social media insights, and email marketing analytics. Provide regular reports and insights to improve strategy and reach organizational goals.
- Community Engagement: Build and maintain relationships with our different online audiences. Respond to inquiries, comments, and feedback in a timely and engaging manner. Direct different comments, questions, or tasks to appropriate team members.
Qualifications:
- 2-4 years of experience in digital communications, social media management, content creation, or a similar role, including relevant internship or undergraduate experience, preferably in a nonprofit or mission-driven organization.
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field, or equivalent work experience.
- Proficient in social media management tools, email marketing platforms, and content management systems.
- Strong understanding of digital marketing principles, SEO, and analytics.
- Exceptional written and verbal communication skills with a talent for storytelling and content creation.
- Creative, proactive, and able to manage multiple projects.
- Data-driven mindset with the ability to interpret data to guide digital strategy.
- A passion for K-12 education and commitment to advancing PDE’s mission.
Preferred Qualifications:
- Experience with graphic design tools (Canva, Adobe Creative Suite).
- Familiarity with online fundraising and CRM systems.
- Experience with livestreaming software (Streamyard).
- Familiarity with grassroots advocacy tools (Quorum, Phone2Action).
To Apply:
Qualified candidates should submit the following application materials (in order) in one PDF document:
- Cover letter detailing your philosophical interest in advancing Parents Defending Education’s mission and your salary requirements
- Resume
Applications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/.
Questions can be directed to Savannah Rupp, Project Manager at Talent Market, who is assisting with the search: [email protected].
There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.
Talent Market is a nonprofit entity dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation.
