Marketing Specialist
Education Freedom Foundation
Virtual
ABOUT EDUCATION FREEDOM FOUNDATION
The Education Freedom Foundation (EFF) is a nonprofit organization dedicated to empowering families and visionaries with the resources to launch and grow schools of choice. Through initiatives like the Start-a-School Initiative (SASI), the Education Freedom Accelerator, and our Parent Resources Hub, EFF champions access to high-quality, innovative education for every family. We believe the policy is just the beginning — our work builds the infrastructure, community, and tools that turn education freedom into real outcomes for real students.
THE OPPORTUNITY
EFF is seeking a passionate and versatile Marketing Specialist to help amplify our mission across digital channels. This role is central to growing our brand presence, engaging families and school founders, and driving awareness of our programs and initiatives. The Marketing Specialist will execute digital marketing strategy, manage our website and social media channels, develop compelling content, and support campaigns that advance education freedom nationwide This role supports all of EFF’s programs and initiatives, utilizing the latest technologies, including AI for content creation, management, promotion, and iteration.
This is a full-time, virtual position that can be based anywhere in the US, though candidates located in Florida are strongly preferred. The estimated salary range for the role is $55,000-$70,000, depending on skills and experience.
KEY RESPONSIBILITIES
Website & Digital Presence
- Manage and maintain the EFF website, ensuring content is accurate, up-to-date, and aligned with brand guidelines
- Lead content updates for the EFF email blasts, resource hub pages, and program landing pages
- Establish a monitoring and reporting system to measure performance across platforms.
- Implement AI-driven SEO best practices to improve organic reach, search rankings, and LLM responses.
Social Media Management
- Manage creation, scheduling, and publishing of engaging content across social media platforms, including Instagram, Facebook, LinkedIn, X, and TikTok
- Manage social content calendars aligned with organizational priorities and campaigns
- Monitor trends, track engagement metrics, and provide regular performance reports
- Engage with our online community by ensuring comments, messages, and mentions receive responses and leads are followed through on appropriately.
Content Creation & Campaigns
- Develop compelling written and visual content that communicates EFF’s mission and programs to families, school founders, donors, and advocates
- Support email marketing campaigns — from copywriting and design to scheduling and reporting
- Conduct market research to inform campaigns and identify opportunities for audience growth
- Coordinate with program staff to produce content spotlighting EFF initiatives such as SASI and the Education Freedom Accelerator
Cross-Functional Collaboration
- Liaise with program and development teams to support marketing activations and donor communications
- Support event promotion and logistics for conferences, webinars, and community initiatives
- Bring a flexible, all-hands mindset — in a lean organization, everyone pitches in on what matters most
QUALIFICATIONS
Required
- 2–4 years of experience in digital marketing, social media, or a related field
- Demonstrated, active use of AI tools (e.g., Claude, ChatGPT, Canva AI, HubSpot AI) in a real marketing workflow — not just awareness, but daily practice
- Proficiency in WordPress for website content management
- Strong writing and editing skills with the ability to adapt tone and style for different audiences
- Experience with and success on social media platforms
- Familiarity with Google Analytics or similar tools and digital performance reporting
- Proficiency with HubSpot or equivalent CRM/email marketing platform
- Highly organized with strong attention to detail and ability to manage multiple priorities
- Thrives in a fast-paced, deadline-driven, high accountability, but high flexibility work environment
- Passion for education reform, school choice, or mission-driven nonprofit work
Preferred
- Experience with AI-powered content production (e.g., using AI to accelerate social copy, email drafts, SEO research, or performance reporting)
- Google Ads or paid digital advertising experience
- SEO knowledge and experience with search optimization strategies
- Experience with Adobe Creative Cloud, Canva, or similar design tools
- Bachelor’s degree or other certifications in Marketing, Communications, or a related field
WORKING CONDITIONS & POSITION DETAILS
- Full-time, remote position
- Occasional travel for events, conferences, and team gatherings (~5%)
- Fast-paced, mission-driven environment requiring flexibility and adaptability
- Some evening or weekend availability may be required during key campaign periods
WHAT WE OFFER
- Competitive salary and benefits package
- The opportunity to make a real, lasting impact on education freedom across the country
- A collaborative, mission-driven team environment
- Creative freedom to shape the voice and presence of a growing national nonprofit • Remote-first culture with flexibility and autonomy
TO APPLY
Qualified candidates should submit the following application materials (in order) in one PDF document:
- Cover letter including:
- An introductory paragraph describing three distinct reasons you are drawn to the Education Freedom Foundation’s mission and how you came to those beliefs
- Salary requirements
- Resume
Applications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/
Questions can be directed to Katie Krout, Project Manager at Talent Market, who is managing the search process: [email protected]
There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.
Talent Market, the liberty movement’s talent agency, is a nonprofit that connects liberty-minded professionals with free-market nonprofit jobs at no cost to candidates or organizations. We work with 501(c)(3) organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation. Visit Talent Market to explore open roles, join our talent network, or work with us on your next hire.