Open Therapy Institute (OTI) is a nonprofit addressing socio-political bias in mental health care. We focus on issues often neglected because of bias, from the mental health costs of self-censorship and men’s issues to transgender and faith issues. We work toward this goal in four steps: 1) build scholarship with our academic journal, 2) advance ideas through trainings for professionals and media engagement, 3) build a professional community through our membership, and 4) help this community connect to the millions of patients who are poorly served because of bias in the field.

OTI is seeking an Outreach and Marketing Director to drive growth in therapist membership and patient engagement through strategic marketing, branding, advertising, and outreach to professional organizations. This role owns how OTI attracts, engages, and converts both professional and patient engagement across digital platforms, partnerships, and public facing channels. This is a remote, full-time role reporting to the President and working closely with the Vice President of Operations and Administrative Manager. This role can be executed virtually from the United States.

Compensation will be commensurate with experience. The initial salary range for this position is $70,000–$90,000, depending on experience.

Summary

The Outreach and Marketing Director is responsible for growing OTI’s membership and increasing patient connections by leading organization-wide marketing and brand strategy. This role ensures that all communications, campaigns, and outreach efforts are aligned to clear growth goals while remaining grounded in OTI’s mission and values.

Success in this role is measured by sustained growth in membership, patient inquiries, and engagement with OTI’s programs, workshops, and resources. While the role is highly strategic, it is also hands-on, particularly as OTI continues to build internal capacity.

Key Responsibilities

Growth Strategy for Membership and Clinical Referrals

  • Own strategy for membership growth and patient engagement across all channels
  • Define and track key growth metrics, including membership acquisition, patient inquiries, and campaign conversion
  • Partner with Operations to ensure systems (CRM, email, tracking) support overall growth goals

Brand & Messaging Strategy

  • Develop and maintain OTI’s brand voice, core messaging, and narrative in support of growth objectives
  • Ensure consistency across web, email, social media, fundraising, PR, and program communications
  • Create messaging guides, talking points, and templates for internal use

Digital Marketing, Advertising & Outreach

  • Lead strategy for OTI’s digital presence across web, social media, and online communities
  • Design and oversee organic and paid campaigns to drive membership sign-ups, patient inquiries, and program participation
  • Test and refine messaging, targeting, and creative concepts; regularly review performance data and optimize for conversion
  • Collaborate with the Administrative Manager and other staff on content production, scheduling, e-commerce optimization, and analytics

Professional and Patient Outreach

  • Build outreach campaigns and partnerships with professional organizations, hospitals, large clinics, and aligned institutions to acquire members and build clinical referral channels
  • Coordinate promotional events with professional organizations, such as talks at conferences, conference sponsorships, and other collaborations
  • Develop cross-promotions, discounts, and other collaborations to expand awareness and membership
  • Support patient-facing outreach that helps individuals find and connect with OTI-affiliated therapists

Website and Conversion Strategy

  • Provide strategic direction for website structure, content, and messaging as a primary growth and conversion tool
  • Partner with the Administrative Manager (primary site administrator) to ensure updates align with brand, narrative, and growth goals
  • Guide staff in preparing and organizing content for updates

Public Relations & Thought Leadership

  • Support the President for media preparation, panels, podcasts, and public engagement
  • Help place op-eds, obtain media interviews and appearances, and otherwise help publicize OTI’s work in new and legacy media
  • Develop PR strategies, messaging briefs, and, when needed, press kits and bios
  • Promoting existing earned media and help identify and acquire new media placements where possible

Qualification Requirements

  • 7+ years of experience in marketing, communications, or a related field; nonprofit experience preferred
  • Demonstrated success driving membership, audience, or user growth through marketing and outreach
  • Exceptional writing and editing skills; ability to translate complex or sensitive topics into clear, compelling messages
  • Experience collaborating with or overseeing staff or contractors executing marketing initiatives.
  • Familiarity with digital marketing, analytics, and audience engagement best practices
  • Strong organizational and project-management skills; ability to manage multiple initiatives and deadlines in a fast-paced environment
  • Experience working in mental health, healthcare, or a related field is a plus
  • Clear alignment with OTI’s mission and comfort engaging with sensitive socio-political topics in mental health

To Apply

Qualified candidates should submit the following application materials (in order) in one PDF document:

  • Cover letter including:
    • An introductory paragraph describing three distinct reasons you are drawn to Open Therapy Institute’s mission
    • Salary requirements
  • Resume

Applications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/.

Questions can be directed to Angela Hight, Project Manager at Talent Market, who is managing the search process: [email protected].

There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.

While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.

Talent Market is a nonprofit dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation.