The Moving Picture Institute is a modern-media production house and talent incubator that creates and supports high-impact film and video content designed to entertain, inspire, and educate audiences with captivating stories about human freedom.
Founded in 2005 on the belief that stories can change the world, we advance our mission in two unique and interlocking ways:
- By launching talented filmmakers’ careers through grants and classes;
- By producing original content in-house.
At MPI, we are driven, restless, and ambitious. We are constantly developing new content, crafting new marketing and educational initiatives, collaborating with like-minded groups, and coordinating with distributors to ensure that the broadest possible audiences see our films, and that our content has the greatest possible impact.
About the Role
The Director of Communications and Marketing will report to the Executive Vice President. He or she will work remotely but travel as needed, including to the Moving Picture Institute’s annual event in New York.
The Director of Communications and Marketing is responsible for creating and executing a comprehensive communications and marketing infrastructure and strategy for both MPI generally and for MPI Original productions.
Key responsibilities include creating written and visual materials for all of MPI’s audiences, conveying information and impact surrounding MPI and its films in order to solicit support, expand our networks, and grow our audiences. The Director of Communications and Marketing will create and manage communications and marketing calendars and work with MPI staff and third-party vendors to ensure that MPI’s materials and message are crafted to the highest standard and delivered on schedule.
The Director of Communications and Marketing shall:
- Develop and implement a cohesive communications and marketing strategy for MPI and for all MPI Original films and projects;
- Identify, hire, and manage skilled search engine optimization (SEO) experts, public relations specialists, and social media marketers on a contractual basis for the purpose of raising MPI’s public profile, optimizing MPI’s online presence, and growing mailing lists;
- Maintain and update the MPI website and all project-specific sites;
- Produce MPI publications, such as annual reports, brochures, blog posts, website text, press kits, look books, educational marketing emails, high-dollar donor emails, and emails to general list; this includes working with designers and printers as needed;
- Write, proof, and edit written MPI communications materials to a high standard;
- Maintain a master impact encyclopedia suitable for seeding communications;
- Manage MPI’s brand by maintaining a library of MPI photos, branding, and design assets, and by ensuring that our language, logo, and messaging strategies are consistent across audience constituencies;
- Manage marketing and communications budget, optimizing expenditures with an eye toward reach and engagement;
- Set communications goals and track impact, both quantitative and qualitative, using a data-driven approach to refine strategy;
- Create and manage a comprehensive organization-wide communications calendar.
The key goals of the position are:
- To create and manage consistent and optimally effective messaging language and digital strategy within MPI and across MPI’s audiences and constituencies;
- To capture and catalogue impact for use in development and communications materials;
- To write and produce materials that engage MPI supporters, filmmakers, and film audiences, moving them to support MPI, participate in programs, and watch MPI films.
Evaluation will center on the Director of Communications and Marketing’s success in: framing and executing effective strategies for public messaging and audience growth; building comprehensive communications and marketing infrastructures for both MPI and WTI; executing beautifully designed and impeccably crafted digital and printed materials; ensuring consistency of brand and message; and timely management of and communication around calendars. Attention to detail, efficiency in planning and execution, and ability to interact productively with co-workers are likewise essential.
- Minimum of five years of experience in communications, including digital marketing and social media; experience in the for-profit sector is a plus;
- Bachelor’s degree or advanced degree in marketing, business, communications, or related field;
- Demonstrated success messaging effectively to mainstream audiences as well as donors and niche audiences;
- Experience marketing film and/or digital content preferred;
- Experience with data-driven approaches to marketing and communications;
- Experience with tools such as Salesforce, Splash, and Sprout a plus;
- Ability to work independently, lead teams, manage multiple projects, make good decisions, produce quality work on time, and collaborate;
- Creativity and capacity for innovative problem-solving;
- Impeccable written and verbal communication skills, including copyediting and proofreading;
- Deep knowledge of and passion for film and popular culture;
- Passion for and alignment with the Moving Picture Institute’s mission.
Qualified candidates should submit the following application materials in one PDF document:
- Cover letter detailing your qualifications for the position, your alignment with MPI’s mission, and your salary requirements
Applications should be submitted to Talent Market via this link:
Questions can be directed to Claire Kittle Dixon, Executive Director of Talent Market, who is assisting with the search: [email protected]
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.
Talent Market is a nonprofit entity dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide free consulting and recruiting services to free-market think tanks, policy organizations, research centers, and capacity-building institutions dedicated to advancing the principles of limited government and free enterprise.